Posted on

Key Pieces of Conversion Optimization

What You Can Do About Conversion Optimization Beginning in the Next 7 Minutes

Failure to participate in conversion optimization In modern digital marketing, it’s sad to be aware that you aren’t doing any conversion optimization. Conversion optimization is the procedure of compelling more people to finish a desired action. It is the science of getting your website visitors to take the action that you desire… Whether it is signing up to your mailing list, buying your product, or clicking through to another page on your site to get more information. Conversion rate optimization isn’t a panacea, but it might go a very long way in helping brick-and-mortar retailers deliver better business outcome, regardless of the traffic declines.

Conversion optimization will optimize your clients’ purchasing experience online and raise your profits. In some cases, it involves removing some pointless or complex steps which may cause your customers to leave your site without buying your products. There are plenty of approaches to conversion optimization with two major schools of thought prevailing in the past few decades. It works simply because of the fact that there is just no guesswork involved. Conversion Rate Optimization is a long-term procedure that will help you analyze what’s wrong, understand the way you can repair it, and optimize your site to boost its conversion rate. Occasionally, you can expect a site conversion rate optimization carried out.

Conversion Optimization Can Be Fun for Everyone

To boost your conversion rate, you want to take into account few essential things. In order to reduce your CPA, you must boost your conversion rate. In the internet world, conversion prices are influenced by means of a site’s page layout, colours, buttons, call-to-action and checkout among other things. Increasing conversion rates on a cell commerce app may be tricky business, but it’s also quite doable with the most suitable analytics in place.

Notice the subsequent standard diagram concerning the conversion funnel, and identify the way that it correlates with curiosity. Rather than continuing to throw more visitors at your site, you ought to be focusing on attempting to increase the conversion from the current traffic you already have come to your site. It is simple to assume that the very best approach to boost conversions is to present people with lots of options, but research indicates otherwise.

Social Bookmarking Sites Once you’ve created content you’re likely to should allow the world know it’s there. You should also make certain that your content is persuasive. Content Sites There are lots of content hosting sites online including Squidoo, Hubpages and a number of the document hosting sites on the web.

The One Thing to Do for Conversion Optimization

It’s possible to learn the most innovative procedures of Digital Marketing and understand how to deploy them for the appropriate augmentation of a company. Few Words About Our Digital advertising Course Digital Marketing is a huge subject and we attempt to educate our students about each and every portion of the very same in a wise and efficient method. It has led to the growth of numerous product as well as services based businesses. You lack a crystal clear advertising plan Digital marketing is quite intricate and it needs you to be acquainted with each aspect about it that will deliver benefits.

Posted on Leave a comment

Cloud Management Company RightScale Acquired by Flexera

Key Pieces of Conversion Optimization 1

rightscsaleFlexera, a company delivering software licensing, compliance and installation solutions for application producers and enterprises, has bought cloud management solutions provider RightScale. This would mean a big leap forward for Flexera in helping solve the issue of cloud services overspend and control. Financial terms of the acquisition were not disclosed.

Founded in 2007, RightScale’s offerings are built as multi-cloud, vendor agnostic solutions that support leading public and private clouds – including Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform, IBM Cloud, OpenStack and VMware vSphere.

The RightScale acquisition would align with Flexera’s “commitment” to deliver the best vendor agnostic solutions to optimize and govern technology investments. In addition, RightScale’s orchestration features can automate actions identified by other Flexera solutions. Flexera counts 1200+ employees who help 80,000+ customers generate millions in ROI every year for the company. Now Flexera gives companies the capabilities they would need to stay in control of all their technology, and maximize cost savings while minimizing risks and vulnerabilities.

“We’re very excited about this acquisition – it’s transformational for Flexera and our customers,” said Jim Ryan, CEO of Flexera. “60 percent of IT’s budget is driven by spend in software, hardware and cloud. Public cloud spend is growing rapidly and our customers have been very clear on their desire to manage public cloud costs with Flexera, just like they do for desktop, datacenter, SaaS and other IT assets.”

Public, Private, Hybrid Cloud Services

The RightScale Cloud Management Platform is a comprehensive solution that enables IT organizations to deliver instant access to a portfolio of public, private, and hybrid cloud services across business units and development teams while maintaining enterprise control. RightScale was named a top solution in Modern Infrastructure‘s 2017 Private/Hybrid Cloud Management awards category, while listed by Forbes in their ‘The Best Enterprise Cloud Computing Startups to Work For in 2015’ category.

“We share Flexera’s commitment to innovation and to delivering products that allow businesses to optimize and control rapidly evolving technology environments,” said Michael Crandell, CEO and co-founder of RightScale. “With Flexera’s investment and leadership in technology asset management, we’re confident we can drive continued growth of our cloud management and cost optimization offerings.”

Read more at Cloud Management Company RightScale Acquired by Flexera on Website Hosting Review.

Posted on Leave a comment

Elastic Cloud Enterprise 2.0 Comes With Deployment Control and Optimization Features

Key Pieces of Conversion Optimization 2

elasticsearchElasticsearch and Elastic Stack provider Elastic has released its Elastic Cloud Enterprise version 2.0. Elastic Cloud Enterprise was designed to provide a centralized and easy way to provision, manage, monitor and scale multiple Elastic Stack deployments, giving organizations the ability to control all their deployments from a single place.

Elastic Cloud Enterprise (ECE) 2.0 would elevate the control and administrative ease with many new features such as host tagging, customizable deployment templates including hot-warm architecture, automated index curation, and more.

Consider an Elastic user starting with a single cluster servicing a single use case, such as centralized logging, and growing that use case over time. As the initial logging use case grows to multiple teams or divisions, ECE would enable a user to establish a centralized ‘logging as a service’ for their entire organization.

In addition, if an organization chooses to expand into new use cases like application or site search, APM, metrics, business analytics, and security analytics, Elastic Cloud Enterprise 2.0 would provide the foundation to manage all deployments, including multiple tenants, use cases, data sources and services with a single product aligned with the user’s IT, security, backup, and compliance policies and procedures.

Some of the new features and benefits of Elastic Cloud Enterprise (ECE) 2.0 include:

  • Deployment Control and Optimization – New host tagging and tag filtering features would help users control how deployments are mapped to their underlying hardware to optimize “for both performance and cost.”
  • Templated Architectures and Provisioning – ECE has new instance configuration and deployment templates for common architecture patterns to streamline and control how new clusters are structured and provisioned.
  • Hot-Warm Deployment Templates – ECE’s hot-warm deployment template and automated index curation would make it easy to deploy and scale hot-warm clusters, a common topology for time-series use cases like logging and metrics.
  • Anomaly Detection and Forecasting – ECE now comes with new dedicated machine learning nodes to let users “easily” add anomaly detection and forecasting capabilities to their Elasticsearch clusters.
  • SAML Security Authentication – Users have the option to secure Elasticsearch clusters launched via ECE with SAML authentication using their own preferred SAML identity provider.

Read more at Elastic Cloud Enterprise 2.0 Comes With Deployment Control and Optimization Features on Website Hosting Review.

Posted on Leave a comment

Cloud Security Alliance Establishes New European HQs And ‘GDPR Center of Excellence’ in Berlin

Key Pieces of Conversion Optimization 3

The Cloud Security Alliance (CSA), one of world’s leading organizations dedicated to defining standards, certifications and best practices to help ensure a secure cloud computing environment, will be opening a new CSA Europe headquarters and with it, creating a new General Data Protection Regulation (GDPR) Center of Excellence for cloud computing in Berlin, Germany, later this year.

The opening of a new European headquarters for the Cloud Security Alliance is in response to rapid membership growth throughout the region. “We have seen strong growth in our enterprise members throughout Europe, most notably in the financial services sector,” said Jim Reavis, CEO of Cloud Security Alliance. “We also are collaborating closely with several national governments on critical, national cloud-security standards. In addition, CSA’s research in developing a GDPR Code of Conduct and related best practices has put us in the forefront of the industry in assisting both customers and cloud providers in addressing this critical regulation.”

“In order to meet CSA’s continued growth in this region, we are expanding our presence in Europe,” added Mr. Reavis. “We will use this base for coordination of all of our events, chapters and enterprise outreach throughout the continent.”

The Cloud Security Alliance has been active in the European market since its founding in 2009 and has 14 national chapters in Europe. Further, it has participated in or led several research projects funded by the European Commission under the FP7 and H2020 programs, as well as developed a close collaboration with the European Union Agency for Network and Information Security (ENISA).

– Read  more below the image –

Cloud-Security-AllianceGDPR Center of Excellence

CSA Europe and the GDPR Center of Excellence are being supported by founding companies from within CSA’s corporate membership rosters. These companies would provide critical resources and expertise, and will participate in an advisory board dedicated to CSA’s strategy in Europe and the roadmap of CSA’s GDPR capabilities. Initial founders include Google Cloud, Netskope, OneTrust, Qualys, and Zscaler.

The GDPR Center of Excellence will serve as the focal point from which CSA will coordinate its GDPR activities globally. CSA’s landmark GDPR Code of Conduct, which was released to the public in November of 2017, is already adopted as a critical foundation for alignment with the regulation by numerous organizations. The Center of Excellence would drive future development of this guidance, privacy education and the integration of GDPR with CSA’s Security, Trust and Assurance Registry (STAR), a leading trust mark for cloud providers worldwide.

“As a founding member of the Cloud Security Alliance, I am excited about the opening of CSA EMEA and the creation of the GDPR Center of Excellence in Berlin,” said Jay Chaudhry, CEO, president and founder of Zscaler. “The cloud and mobility are creating a megashift that is disrupting the traditional network and security models, and organizations around the world have looked to the CSA for guidance as they transform to a cloud-first strategy. With the opening of its European headquarters, CSA EMEA will provide further leadership in the principles and practices of secure cloud transformation.”

Read more at Cloud Security Alliance Establishes New European HQs And ‘GDPR Center of Excellence’ in Berlin on Website Hosting Review.

Posted on Leave a comment

451 Research Announces ‘High-Level’ Report Detailing Major Forces of Innovation Over Next Decade

Key Pieces of Conversion Optimization 4

At 451 Research’s Hosting and Cloud Transformation Summit in Las Vegas last week, the technology research and advisory company has released 4SIGHT – a new report detailing the major forces of innovation that will reshape the entire digital enterprise landscape over the next decade

“In the almost two decades since 451 Research was formed we have witnessed vast changes to the information technology landscape; however, these shifts will pale in comparison to the disruption and innovation that lies ahead,” said Martin McCarthy, Chief Executive Officer, 451 Research. “4SIGHT provides all of our clients with a higher-level perspective that presents a unified view of the inter-connected forces driving Digital Transformation, helping them make better decisions to thrive in this exciting, disrupted world.”

Designed as a blueprint to help clients better plan for, understand, and exploit the “profound” technology shifts that are underway across every aspect of the industry, 4SIGHT will underpin the firm’s research agenda, as well as help guide its data products, research and services. In addition, the firm announced ‘451 Firestarters’, a brand-new, analyst-led awards program recognizing “exceptional” innovation in the technology industry.

451 Research’s 4SIGHT report would offer a vision of how the ‘Digital Revolution’ that is transforming our world will disrupt and impact both the technology industry and the broader business world over the short, medium and longer term.

At the heart of 4SIGHT is the identification of four major, inter-related themes that 451 Research sees as the driving forces of any transformation strategy:

  • Contextual Experience – the interactions between a customer and an organization that are augmented by rich sources of real-time information, delivered to them in the right format and at the right time, for an experience that is friction-free, empowered by technologies such as mobile devices, machine learning and the cloud.
  • Invisible Infrastructure – the evolution of IT and communications infrastructure to meet the demands of modern, digital organizations, enabling technology consumers to assemble, access and pay for digital services in a simple, seamless and automated manner, without specific knowledge of the underlying physical infrastructure.
  • Pervasive Intelligence – the increased use of data and analytics to drive not just business decisions, but the core operational applications of the business itself – including the infusion of human and artificial intelligence into applications, services, workflows, systems, devices and computing systems infrastructure.
  • Universal Risk – the reality of digital transformation which are the risks of IT, which are largely confined to the operational realm, or the consequences of cyberthreats as technology increasingly permeates virtually every aspect of everyday life.

“Like the real world, 4SIGHT is a framework that recognizes that different organizations are at different stages of maturity when it comes to designing and implementing a technology strategy,” said Simon Robinson, Senior Vice President at 451 Research. “Rather than a ‘one size fits all’ approach, we advocate and present a more contextual approach. 4SIGHT provides a critical starting point for the deeper discussions all organizations need to have about changes in technology today in order to prepare for the undoubted disruption that lies ahead.”

451 Firestarters Awards Program

The 4SIGHT framework will help guide this new program, 451 Firestarters – an analyst-led program recognizing “exceptional” innovation in the technology industry. The program is an exclusively analyst-led award nomination program that acknowledges exceptional innovation in the technology industry, regardless of its origin. Awardees are chosen quarterly by the analysts, based on a combination of factors – including uniqueness of approach, technology and strategic vision, and disruptive potential. The first group of nominees will be announced in October 2018.

451 Research’s reputation is built on its ability to deliver insight and data around innovation and disruption in the technology industry,” said Christian Renaud, Research Vice President – IoT. “I am excited for this program in which our analysts have the opportunity to recognize truly exceptional levels of innovation in their respective markets.”

Read more at 451 Research Announces ‘High-Level’ Report Detailing Major Forces of Innovation Over Next Decade on Website Hosting Review.

Posted on Leave a comment

Introducing the ARIN 42 Fellows!

We’re gearing up for ARIN 42 next week, and we’re excited to introduce the 12 new and returning fellows that will be joining us in Vancouver, British Columbia. Over the last nine years we’ve welcomed 111 fellows to our Public Policy and Members Meetings to expand our educational outreach and add new voices to our public policy discussions. With our new slate of fellows, we’ve now pushed that number to 123! We encourage you to take a moment and get acquainted with this great group of people who will be joining us, and be sure to say hello when you see them around the meeting.

Let’s meet the ARIN 42 fellows!

Returning fellow, Patrick Anglin works for The University of the West Indies and will be joining us from Jamaica. He applied for the fellowship in order to deepen his involvement in the multi-stakeholder process, add his voice to the Internet governance discussion, and enhance his knowledge of the issues surrounding the management and allocation of Internet number resources. When asked what he hopes to gain by attending an ARIN meeting, Patrick said he “hopes to obtain a good or better understanding of the issues currently being discussed in the Internet governance community and their effect on the Caribbean and Jamaica.” He is most looking forward to “networking with those in the ARIN community who influence policy and technology (innovation, adoption, and use) in North America and the (northern) Caribbean.”

Blaise Arbouet, a returning fellow from Canada, works for Haiti Cyber Con. According to Blaise, he decided to reapply for the fellowship because “The first ARIN meeting was an introduction for me to the organization processes and policies. I think that participating for a second time will help me to stop being an observer, and start being an active participant. I also love the company of [the] ARIN staff and team, they are good people to talk with.” He described feeling “enthusiastic and lucky” when he learned he was selected as an ARIN 42 fellow. His number one experience he hopes to gain by attending ARIN 42 is to “take the microphone, speak, and contribute to the process.”

Andrew Martey Asare of National Capital FreeNet Inc. will be joining us in Vancouver from his home country of Canada! He decided to apply for the ARIN fellowship when his “colleagues Andrew Dalle (a former ARIN fellow) and Shelley Robinson spoke about the [fellowship] benefits to National Capital FreeNet (NCF) from Andre’s fellowship.” He looks forward to learning about “how a small ISP like NCF can deploy IPv6 and transition [their] members to IPv6.” When asked how he believes this experience will support what he hopes to do now and in the future, Andrew said “As the Service Operations Manager, I am looking to enhance our IPv6 transition plans with the knowledge and experience of people I meet at ARIN 42 who have already undertaken their transition.” Andrew is most looking forward to joining the Newcomer Orientation we’ll be hosting on Wednesday 3 October.

Suzette Burley works for Digicel Jamaica and will be traveling to Vancouver from Jamaica! She decided to apply for the ARIN fellowship after hearing about the knowledge and experience past fellow Kerrie Richards gained from her fellowship with ARIN in 2017. “… this made me want to learn more about ARIN’s policy development process and how I can be a voice in these discussions.” When asked how she sees herself contributing to ARIN’s mission in the future, she said, “I recently attended ARIN in the Caribbean and it was quiet enlightening. I learnt a lot about the importance of each country having its own IXP for redundancy, quality of service and last mile internet in the rural areas. … My hope in the future is that I can be an active voice in the policy discussions that will affect change in Jamaica and the rest of the Caribbean.”

Gary Campbell, returning fellow, works for the Ministry of Science, Energy and Technology and is coming to us from the Caribbean. He applied for the ARIN 42 fellowship because he has “a very keen interest in the mandate of ARIN and would like to contribute in a meaningful way from a regional perspective.” He is most looking forward to “meeting with global stakeholders, sharing country/regional experiences, and further participating in the international Internet community.”

Cesar Casilla of Procuraduria Especializada Contra Los Crimenes y Delitos de Alta Tecnologia, will be representing the Dominican Republic at ARIN 42. He applied to be a returning fellow based on the “unforgettable experience” he had with us at ARIN 40. He’s looking forward to learning about the policy process, clarifying any doubts he has about the draft policies, and making new friends.

Roosevelt Lewars works for the University of the Commonwealth Caribbean and is joining us from Jamaica. He decided to apply for another fellowship because, “The ARIN staff is always so warm, welcoming and encouraging; it was on receipt of an alumni invitation followed by further discussion that I decided to reapply for an ARIN fellowship.” He is most looking forward to seeing the ARIN staff and staying up-to-date on the policies being discussed at ARIN 42.

Returning fellow, Austin Murkland of Qscend Technologies, Inc. is from the United States. Austin says, “I believe every opportunity to meet with peers and engage in dialogues about issues relating to ARIN, the Internet in general, or even just sharing knowledge specific to ourselves or our careers, deepens the connections between professionals in this industry and provides an opportunity to lessen regulatory hurdles with face to face communication.” When asked how he felt when he learned he was selected to join us at ARIN 42 he said “supercalifragilisticexpialidocious.” We love the enthusiasm, Austin!

Adrian Schmidt of Burman University is also a returning fellow from Canada. When asked how he believes this fellowship experience will support his future endeavors he said, “It will help me to acquire the knowledge that I need to become an active and participating member of this community, and the connections with people will help me to get the answers that I need to navigate the different ways that we can collaborate with ARIN.”

Alan Shackleford of Johns Hopkins University will be traveling from the United States. He applied for our fellowship because he wanted to attend an ARIN meeting since he has “enjoyed them in the past and always comes away with new information and contacts.” As a fellow, he foresees himself contributing to ARIN in the future by “staying involved with information technology as it pertains to the medical field, and a good understanding of the way addressing, routing, etc. is governed is essential. And I will remain an advocate for ARIN, encouraging people to participate and contribute.” Alan is most looking forward to “listening to the discussions, business meetings and lectures from the best minds in the business.”

Soren Sorensen of Sundog Network will be joining us from the United States. When asked what piece of knowledge he hopes to gain from attending ARIN 42, Soren says, “I am looking for information that might help folks in Northern Minnesota develop more affordable and resilient IP networks and Internet access to better serve more of the poor and Native American communities.” He is most looking forward to attending the newcomer orientation and meeting his mentor.

Ovidiu Viorica is also joining us from the United States.  Ovidiu says, “I hope to spread awareness about ARIN and encourage and guide the involvement with ARIN for other stakeholders from New Mexico and the region.” He also believes “this experience will provide me with tools and connections that will improve my work with the New Mexico schools.” When asked how he felt when he was selected as an ARIN 42 fellow, he said “honored.” And we’re honored to have you, Ovidiu!

We want to wish another big congratulations to our ARIN 42 fellows. We can’t wait to see you all in Vancouver!

P.S. The ARIN Fellowship Program for ARIN 43 in Barbados 7-10 April 2018 will be accepting applications soon. Stay tuned.

The post Introducing the ARIN 42 Fellows! appeared first on Team ARIN.

Posted on Leave a comment

Global Colocation Company Unveils IT-Management Lunch & Learn Series With IBM

Key Pieces of Conversion Optimization 5 AMS1, a channel-focused provider of colocation services with month-to-month contracts and a planned roll-out of data centers in key markets worldwide, today launches its IT-Management, interactive Lunch & Learn series – being held in’s flagship data center in Amsterdam. The first series of free-to-attend Lunch & Learn seminars are announced in joint partnership with IBM, of which the first event will take place on 18 October 2018. IBM’s CTO for the Benelux market, Gerard Smit, will then share his vision and elaborate on IBM’s ‘5 in 5’ technology predictions.

As an owner/operator of energy-efficient and redundantly engineered data center infrastructure, intends to offer colocation services on which channel partners including CSPs, MSPs, ISPs, systems integrators, as well as enterprises, can build and deploy their own services and applications. The company sees knowledge sharing as an integral part of its channel-focused go-to-market approach, to help partners successfully build their businesses on’s colocation infrastructure with ample connectivity options available. That’s why is launching their Lunch & Learn event series today in close cooperation with IBM. These knowledge events are open to anyone interested in the topics covered.

IBM’s Chief Technology Officer (CTO) for Belgium, The Netherlands and Luxembourg, Gerard Smit, will be the first high profile executive to be appearing at’s English language Lunch & Learn event on Thursday 18 October 2018 – in’s AMS1 flagship data center in Amsterdam, the Netherlands. In line with IBM’s ‘5 in 5’ technology predictions, he will share his global vision on topics such as blockchain, Artificial Intelligence (AI), quantum computing, and more. What impact will these technology movements have on overall business operations? Mr. Smit will interactively provide his predictions and share his opinions.

About IBM CTO Gerard Smit

IBM Gerard Smit
IBM’s CTO for the Benelux market, Gerard Smit, will share his vision and elaborate on IBM’s ‘5 in 5’ technology predictions at’s first Lunch & Learn seminar in Amsterdam.

Gerard Smit is IBM’s CTO for the Benelux market since 2012, and an IBM Distinguished Engineer. Mr. Smith is a guest speaker at several universities and writes books, blogs and articles to share his vision. He previously worked in a variety of (global) job roles for companies including Capgemini, Pon Holdings, as well as banking organizations such as ABN AMRO, and ING.

Gerard Smit has studied Data & Telecommunications, ICT Management (MA), Business Telematics (Msc.) and Technical Business Administration (Ing.) at various universities and colleges in both the Netherlands and UK.

Other interactive Lunch & Learn seminars in joined cooperation with IBM will soon be announced. is already in talks with other partners to extend the Lunch & Learn program while providing a supplier- and partner-neutral character to these series of knowledge events.

Agenda’s Free-To-Attend Lunch & Learn Seminar:

11:00 (CEST) Welcome (English language)
11:30 – Introduction (English language)
11:45 – How Innovation Will Change the Way the World Works – ‘IBM 5 in 5’ Technology
Predictions (English language), by Gerard Smit, IBM’s CTO for Belgium, The Netherlands, Luxembourg

12:45 – Break

13:00 – The Impact New Technology Has on Data Centers (English language), by Jochem Steman, CEO
13:40 – Data Center Tour Amsterdam AMS1 (English language), by Hans Vreeburg, Data Center Commissioning & Engineering Manager,

To learn more about’s Free-To-Attend Lunch & Learn seminars and to register, visit their website here.

Jochem Steman CEO
“These free-to-attend Lunch & Learn seminars are intended to be small-scale, high-level knowledge sharing events where managers and experts will get the opportunity to interactively learn, while sharing their market visions and know-how,” said Jochem Steman, CEO of

“These free-to-attend Lunch & Learn seminars are intended to be small-scale, high-level knowledge sharing events where managers and experts will get the opportunity to interactively learn, while sharing their market visions and know-how,” said Jochem Steman, CEO of

“IBM is a great partner for kicking-off our Lunch & Learn series of events, as they have a wealth of knowledge available and superb technological solutions for addressing market challenges. We’ve planned to do several Lunch & Learn seminars with IBM, but also with other partners that will take the stage.”


Board Room, Office Space

The Amsterdam AMS1 facility, totaling 54.000 square feet (5.000 square meters) of colocation data center space upon completion, would be an ideal location for setting up these Lunch & Learn seminars. “Our board room and extensive office space allow for channel customers to receive their customers, but also for events like these. We have a very strict entry policy for the data center though, with biometric and other identification controls. It means that attendants signing up for this event will be subject to security measures,” added Mr. Steman.

The interactive Lunch & Learn seminars, held in’s flagship data center in the Amsterdam Southeast business district, offer (free) fenced parking at the premises that is located directly at the edge of the A9 and A10 motorways. For guests from abroad, access to the AMS1 data center would be quite easy as Schiphol Airport is at a taxi ride distance.

About’s investors have committed themselves to invest heavily in state-of-the-art data center infrastructure – to meet the market’s growing need for energy efficient, highly interconnected and modular colocation facilities, in which organizations can flexibly and securely host their critical IT infrastructure while cloud computing needs are addressed.’s customized, reliable and innovative data center solutions are accompanied with the company’s best-in-class customer support. To learn more about, visit

Read more at Global Colocation Company Unveils IT-Management Lunch & Learn Series With IBM on Website Hosting Review.

Posted on Leave a comment

Cloud Services Provider GoDaddy Buys Blockchain Trademark Startup Cognate

Key Pieces of Conversion Optimization 6
Cognate GoDaddy

Blockchain startup Cognate is joining GoDaddy, one of the world’s largest cloud services platforms dedicated to small, independent ventures. The two Cognate founders and their engineers say they’re going to be working hard with the GoDaddy team on future trademark and documentation management services. Financial terms of the acquisition were not disclosed.

There would be quite some companies putting their energy into naming and branding efforts while lacking the tools and resources necessary to protect these crucial business assets. Cognate was born as a “simple, low-cost, yet effective” way for companies to protect their rights in unregistered trademarks, something GoDaddy sees as a value-added service for its customers.

Initially existing as a little more than an online database of names, the concept has grown and evolved into what it is today: a platform that empowers ventures of all sizes to protect their trademark rights (both registered and unregistered) by creating timestamped, tamperproof histories of their trademark use and subsequent rights, using blockchain and smart contracts.

Trademark Attorneys

Cognate’s screenshot tool automatically captures proof of use from the website(s) where goods and/or services are sold. This would allow users to organize proof of use evidence for registrations, common law marks, and all other brand-related materials in one place.

Why Cognate is using blockchain technology? Blockchain would offer ultimate insurance that all records are permanent, time-stamped, and tamperproof. As blockchain records are “secure and immune” to alteration, this may lessen the number of issues an infringer or other party will be able to challenge regarding the use of documentation.

Founders of Cognate are Bennett Collen, the son of two trademark attorneys, and Jess Collen of COLLEN IP, a New York based trademark attorney with over 30 years’ experience (and Bennett’s father). The two had a lifetime of experience to draw upon when reimagining how trademark protection should work, and building a service that aimed to transform trademark documentation and management.

Read more at Cloud Services Provider GoDaddy Buys Blockchain Trademark Startup Cognate on Website Hosting Review.

Posted on Leave a comment

CloudJumper Lowers Barrier To Entry For Its Cloud Workspace Solution

Key Pieces of Conversion Optimization 7
Key Pieces of Conversion Optimization 8

CloudJumper, a Workspace as a Service (WaaS) platform provider, has announced the launch of a ‘Single Server’ version of its Cloud Workspace Management Suite for managed service providers (MSPs). The new solution enables service provider partners to deploy software-defined virtual data centers that would lower the server and software requirements for a broad range of customer environments.

CloudJumper’s single server version of their Cloud Workspace Management Suite would increase the company’s Workspace As-a-Service (WaaS) affordability by collapsing service infrastructure down to a single virtualized server, eliminating the need to pay for unused CPUs, RAM and cycles per virtual machine. This would lower the cost structure for organizations with business or departmental seat counts under 100 employees, a large percentage of the total addressable market, according to CloudJumper.

The Cloud Workspace Management Suite Single Server solution is aimed at MSPs, allowing them to bring “affordable” cloud-based workspaces to office environments with fewer WaaS users “while remaining efficient and profitable.”

Migration, Disaster Recovery

The Cloud Workspace Management Suite Single Server solution would support “easy” migration, adaptability to any size business environment, integrated business continuity and disaster recovery (DR), and “ease of use” to provide a secured full-featured workspace computing environment in the cloud.

In the new product release by CloudJumper, the reduced computing footprint would make it cost effective to run a single tenant environment, while taking advantage of the benefits and economies of scale available at larger organizations. Whether single or multi-tenant, all customers are managed through a single-pane-of-glass interface for continuous, global monitoring and control.

“The new solution adds more competitive pricing levels for smaller deployment scenarios, giving our partners an edge in these markets,” said Max Pruger, chief revenue officer, CloudJumper. “This new option is ideal for helping IT service providers to remain within the budgets of their customers, putting alternative solution providers at a disadvantage.”

Read more at CloudJumper Lowers Barrier To Entry For Its Cloud Workspace Solution on Website Hosting Review.

Posted on Leave a comment

Get to Know the Draft Policies Under Discussion at ARIN 42

With ARIN 42 fast approaching, we are excited to bring our community together and facilitate one of ARIN’s prime directives: the development of policy by the community for the management of IP addresses and Autonomous System Numbers. Our biannual Public Policy and Members Meetings are the cornerstone of our Policy Development Process (PDP), and they rely upon you, the community, to be successful.

Participating in policy discussions can be an intimidating experience for ARIN newcomers and seasoned veterans alike, and the policies themselves tend to be complex and difficult to digest enough to jump into discussions. Let’s take a look at the Draft Policies and Recommended Draft Policies up for discussion.

Recommended Draft Policy ARIN-2017-12: Require New POC Validation Upon Reassignment

Recommended Draft Policy ARIN-2017-12 adds an additional step to all requests for reallocations or detailed reassignments that will result in the creation of a new Point of Contact record (POC), which includes a ten-day window for the POC to validate the request information and avoid having the request rejected. The Board of Trustees remanded this Recommended Draft Policy to the Advisory Council in July so they could discuss and investigate the impact of this change on some larger organizations that submit many automated reassignments to ARIN. 

Recommended Draft Policy ARIN-2018-1: Allow Inter-regional ASN Transfers

Recommended Draft Policy ARIN-2018-1 adds the ability for ARIN staff to transfer Autonomous System Numbers (ASNs) between RIRs that share reciprocal, compatible, needs-based policies. As with current Inter-RIR IP address space transfer policy, RIRs who do not allow bidirectional transfers are excluded.

Draft Policy ARIN-2018-2: Clarification to ISP Initial Allocation and Permit Renumbering

Draft Policy ARIN-2018-2 adjusts IPv4 initial allocation policy to allow organizations without direct allocations, direct assignments, re-allocations or reassignments to qualify for up to a /24 automatically, and larger if they document how they will utilize the space. 

Recommended Draft Policy ARIN-2018-3: Remove Reallocation Requirements for Residential Market Assignments

Recommended Draft Policy ARIN-2018-3 eliminates the requirement for ISPs that have individual IPv4 customers, otherwise referred to as residential subscribers to register reallocations and reassignments with ARIN for each of them.

Recommended Draft Policy ARIN-2018-4: Clarification on Temporary Sub-Assignments

Recommended Draft Policy ARIN-2018-4 adds clarifying language to the NRPM definitions of Assignments, Reassignments, Allocations, and Reallocations, to clarify that temporary or incidental use of address space by third parties do not qualify as reassignments or violate any other policies that restrict IP address space usage to the organization it is assigned or allocated to.

Participate in Policy Discussions

ARIN is committed to providing an open community forum for policy development, and that includes lowering barriers of entry of all kinds. New faces and widespread participation are key components in any Regional Internet Registry community, and ARIN is no exception. I hope the information in this post arms even the greenest ARIN participant with the tools they need to participate actively once the microphones turn on.

People from all over the ARIN region and beyond will be participating at the ARIN meeting, but vital opinions need not be conveyed in-person to be effective! If you want a great time- and wallet-friendly option for you and your organization to be heard by the ARIN community, ARIN offers a terrific remote participation experience. We’ll have chat rooms for voicing your opinions during discussions, as well as a live streaming transcript so you won’t miss a beat!

Remote participation is completely free, but be sure to register early! We are using Slack for ARIN 42, and all remote participants will be sent an invitation to create an account to access meeting chat. For details, visit the Remote Participation page. Note that all remote participants are subject to the Remote Participation Acceptable Use Policy (AUP).

The ARIN Public Policy Meeting and Members Meeting will be webcast, including discussion sessions for all five of the above Draft Policies. Once the Public Policy Meeting begins, we make every effort to ensure that policy discussions are held at their scheduled times, and we notify remote participants in the event of agenda changes. Check the meeting agenda for complete schedule details.

To submit your very own Internet number resource policy proposal, just fill out our brief template and send it to Don’t worry about getting the wording of your proposal exactly right – our Advisory Council will work with you directly to help transform your idea into a clear change, removal, or addition to policy text, and get it the community attention it needs to move through the PDP.

If you’re more of a visual learner, check out our new video entitled “ARIN’s Policy Development Process” to learn more about each step of the PDP, and become a part of the Internet’s future today!

Additional resources can be found on the following webpages:

  • Public Policy Mailing List
  • ARIN Advisory Council
  • Current NRPM

Or check out this video to learn why (and how) you should participate at ARIN 42. We look forward to seeing you there!

The post Get to Know the Draft Policies Under Discussion at ARIN 42 appeared first on Team ARIN.