Unveiling the Future: Key Insights from the JLL Data Center Outlook Global 2024 Report

The report “Data Center Outlook Global 2024” by JLL highlights key findings and trends in the global data center industry. A noteworthy insight gleaned from the report emphasizes the impact of Artificial Intelligence (AI) and the transition to green energy in data center design, site selection, and investment approach.


While the report explores the growing demand for data center space driven by the digital economy, generative AI, and increasing data storage needs, it also touches upon the challenges and opportunities related to power sourcing, sustainable energy, and the need for innovation in the face of rising power requirements.

An area of interest is the report’s take on the implications of generative AI on data center design, particularly in terms of rack density, liquid cooling adoption, and energy efficiency improvements.

For data center investors, developers, operators and end-users including enterprises, this report offers a comprehensive overview of the evolving dynamics and essential factors to consider for the future, and is free to download here: https://www.us.jll.com/en/trends-and-insights/research/data-center-outlook

A summary of key findings in the report includes:

JLL ReportDemand Drivers


The report states that the total storage capacity in data centers and endpoint devices is projected to grow from 10.1 zettabytes (ZB) in 2023 to 21.0 ZB in 2027, with a five-year compound annual growth rate (CAGR) of 18.5%.

Data Center Design

The report reiterates that generative AI will significantly disrupt the industry, impacting the number of new data centers needed, their design, and location.

Power Sourcing

A key challenge highlighted is power and the report addresses these challenges in relation to sourcing, sustainable energy production, and the need for innovation in the face of rising power requirements. It emphasizes the urgent need for more power and the scramble to secure required utility, especially sustainable sources of energy.