Kassey Lee will let you know if your domains are also Pinyin.

Graphic that says 'pinyin' in yellow type on purple background

Here are the domains owned by ten well-known brands in China: Anta.com, Pingan.com, Alibaba.com, Suning.com, Haier.com, Lining.com, Bilibili.com, Yili.com, Lexin.com, and Boke.com. Can you spot any domains that are not Pinyin?

How many have you found? Actually, all of them are Pinyin domains. It becomes easier to see when the names are written in the Pinyin way, as shown in the table below.

BrandPinyinChinesePin
AntaAn Ta安踏2
PinganPing An平安2
AlibabaA Li Ba Ba阿里巴巴4
SuningSu Ning苏宁2
HaierHai Er海尔2
LiningLi Ning李宁2
BilibiliBi Li Bi Li哔哩哔哩4
YiliYi Li伊利2
LexinLe Xin乐信2
BokeBo Ke波克2

They are great domains because they are short, mostly 2-pin (which are the most popular Pinyin type in China), and pronounceable outside China. This feature greatly helps the brands go global.

I don’t invest in Pinyin domains because I prefer selling to the whole world instead of just China. However, I do own some domains in .com which also happen to be Pinyin, such as Zeeran (Ze Er An=择而安), Dimiou (Di Mi Ou=狄蜜欧), and Bamalu (Ba Ma Lu=爸妈路).

Do you own any Pinyin domains which are also pronounceable outside China? If you suspect some of your domains may be Pinyin, list them in the comment area and I’ll check them for you.

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