GoDaddy announced it acquired the content and related assets of DNAcademy to integrate into the GoDaddy Domains product offering and that, founder, Michael Cyger, joined us as a full-time employee.

“GoDaddy remains focused on its mission to empower entrepreneurs and make opportunity more inclusive for all. We believe DNAcademy’s mission – “help students from all disciplines achieve their domain name goals” – enhances our robust tool set to make opportunity more inclusive for all by sharing proven methodologies and resources to help our customers succeed at every stage of their domain name journey.”

“Acquiring DNAcademy helps us make further progress on our strategic objective to focus on a best-in-class premium domain buying experience with sage guidance utilizing data science and the world’s premier brokerage team. With more than 84 million domains under management and exceptional growth in aftermarket last year, we intend for this acquisition to support continuing profitable revenue growth in our domains business.”

The deal closed on March 21, 2022, and terms were not disclosed.