Short .com domains dominate new entrants to Asia’s Top 1000 Brands list.

Graphic with purple, cream and pink colors with the words "domain choices" in purple

Domains are meant to be used by end users, so studying Chinese brands may tell us what domains corporate China likes to acquire.

Recently, Campaign Asia-Pacific published Asia’s Top 1000 Brands in 2021. The report lists 57 new entrants from China. After removing Fila (Korean-owned) and Shanghai Jia (domain not found), I studied the remaining 55 Chinese brands by using Baidu to find their domains. The full list is at the end of this post. Let’s start with a summary.

ExtensionShare
com82%
cn16%
me2%

.com is still king. In other words, .com is the first choice for most Chinese companies, followed by .cn. The .me extension is an interesting case. The food delivery startup Eleme employs it as a domain hack (Ele.me).

Length
Medium6
85%

Short is still the trend. The medium length of domains (excluding the extension) is 6 characters only.

LanguageShare
English-based44%
Pinyin27%
Numeric2%
Acronym15%
Mixed13%

Interestingly, Chinese companies actually prefer English-based domains. Also, a few brands use mixed domains, such as NewHopeLiuhe.com, which contains both English with Pinyin.

16% of domains are not brand-matching. If you study the list, you’ll discover domains that can serve as upgrades for these Chinese companies. Some examples are Dali Food (Dali-Group.com), Moutai (MoutaiChina.com), and Three Squirrels (3songshu.com).

Finally, there is good news for investors who own only English-based .com domains. In the list, 36% of the domains are English-based domains in .com. This is significant because it means that you can sell your English-based .com domains to a Chinese company. Just make sure you list your domains at a marketplace with retail outlets in China, such as Afternic.

Here’s the full list of new entrants from China:

CompanyDomain
Meituan WaimaiMeituan.com
ElemeEle.me
SheinShein.com
YoungorYoungor.com
BosidengBosideng.com
GreeGree.com
FlycoFlyco.com
GalanzGalanz.com
SkyworthSkyworth.com
TCLTCL.com
AirChinaAirChina.com
MoutaiMoutaiChina.com
WuliangyeWuliangye.com.cn
TmallTmall.com
VIPVIP.com
New Hope LiuheNewHopeLiuhe.com
Three Squirrels3songshu.com
Dali FoodDali-Group.com
Hsu Fu ChiHsufuchiFoods.com
TsingtaoTsingtao.com
SnowBeerSnowBeer.com.cn
Harbin BeerHarbin-Beer.com.cn
DJIDJI.com
VivoVivo.com
OnePlusOnePlus.com
Li NingLiNing.com
AntaAnta.com
Chinese Super League (CSL)CSL-China.com
China LifeChinaLife.com.cn
PICCPICC.com
Ping An InsurancePingAn.com
CPICCPIC.com.cn
QQQQ.com
Lenovo LegionLenovo.com
DouyinDouyin.com
360360.com
KingsoftKingsoft.com
SogouSogou.com
BilibiliBilibili.com
V.qqQQ.com
YoukuYouku.com
AlitripAlitrip.com
QunarQunar.com
TuniuTuniu.com
Tong Ren TangTongRenTang.com
Yang Sheng TangYST.com.cn
Lao Feng XiangLaoFengXiang.com
Chow Tai SengChowTaiSeng.com
Agricultural Bank of ChinaABCbank.com
Shanghai Pudong Development BankSPDB.com.cn
Luckin CoffeeLuckinCoffee.com
SuporSupor.com
Bridge Pet carebPet.cn
ZTO ExpressZTO.com
MeiyijiaMeiyijia.com.cn

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Original article: New stars at Asia’s Top 1000 Brands reveal domain preferences

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