, purchased for $2 million, launches its website

Site promises to be an NFT “hub and marketplace”.

Screenshot of offering Genesis Keys just launched its site and is offering “Genesis Keys” to the public.

One of last year’s top reported domain name purchases has launched its website.


Media Options sold to Immutable Holdings, Inc. last year for $2 million, landing at #6 on last year’s sales chart. The domain has been dormant since then.

But this week, Immutable Holdings launched the site. In an email to prospective customers (investors?), the company announced that will be a hub and marketplace for non-fungible tokens. It says it won’t have venture capitalists or limited partners, only a Decentralized Autonomous Organizations (DAO). That’s kind of weird since Immutable Holdings is a publicly-traded company that is accountable to its shareholders.

It’s inviting people to buy one of its 10,000 “Genesis Keys”. It says these aren’t just collections of art but, “They are the keys to the NFT kingdom that will empower you to shape the future of the digital renaissance.” Further, it says, “As a Genesis Key owner, you will have first access to the platform, and write the history and legacy of what the NFT community stands for. Because it’s not our place to decide what that future looks like.”


I’m not quite sure what benefits you get from being a keyholder. But you can line up to buy one.

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