A small pizza company from the UK has attracted national headlines this week after its choice of domain name caused mirth on social media.

The Welsh Italian Pizza Co uses welshitalianpizza.co.uk, but when it showed up at a festival with signage that did not display the domain in camel-case, attendees had to double-take to make sure it wasn’t “Wel Shit Alian Pizza”, according to The Mirror.

In this case it appears to have been a genuine oversight, but other examples of this kind of snafu have leaned into their ambiguity.

Pen Island, at penisland.net — slogan “We Specialize In Wood” — has been around for decades and is perhaps the most famous.

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