automated appraisals might aid with domain sales

There’s a new domain appraisal tool in town.

Domain appraisal for candycorn .com from’s new automated appraisal tool.

There are a lot of complaints about automated domain appraisal systems. It’s difficult to value domain names even when multiple humans weigh-in, and it’s even harder when you only rely on a machine.


But domain brokerage is giving it a shot anyway. It launched an appraisal tool today.

It’s built more for end users than domainers and is limited to six searches a day. There’s a lead form on the appraisals for people interested in buying or selling the domains they appraise.

I think this new entrant will be good for domainers. The next time someone shares an automated appraisal with you as a negotiating tactic, you can run it through’s tool to see if it gives you a better value to share.’s tool seems to be more generous and perhaps more accurate on higher value domains than GoDaddy’s appraisal tool. Like the other tools, it struggles at the low end.

I ran six domains through today, and here are the results. $356,000
GoDaddy: $18,808
Estibot: $256,000.

NameExperts sold this domain for $250,000 last month. Because the sale was public, it’s possible that Saw and Estibot used this value in their valuations. $2.4 million
GoDaddy: more than $25k
Estibot $1.538M.

This is another domain that sold recently, trading hands for $1.5 million. It’s tough to value these high-end domains. GoDaddy’s appraisal is technically accurate but also useless, so it’s nice to have two options that show it as a seven-figure domain. $97,000
GoDaddy: $10,648
Estibot: $70,000

I’m not sure who is the most accurate. GoDaddy’s valuation is less than what I paid for the domain as a domain investor, so if it sells to an end user, it will be close to Estibot’s or’s price. $37,000
GoDaddy $6,520
Estibot $28,000


I bought this one off-market so the price isn’t public. Both and Estibot are in the neighborhood of my asking price. < $700
GoDaddy $1,580
Estibot $30

This is the type of domain that’s like throwing darts at a board. It sold for $6,000 on Sedo but easily could have sold for more or less. Everyone struggles valuing this type of domain. < $700
GoDaddy $2,639
Estibot $0

This domain sold for $5,100 on Sedo. Like, it isn’t easy to value a name like this.

Next time someone tries to lowball you with an automated appraisal, send it through’s tool and see if it gives you a better number that you can share with the buyer.


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