These 70 large companies can benefit from upgrading their domains

These companies could upgrade to a brand matching or .com domain.

Image with green background that states "Domain Upgrades"

The more I study end users in China, the more I am convinced there is great potential in the Chinese domain market. Many Chinese companies can benefit from acquiring better domains as upgrades.

Such opportunities can be found, for example, in the Top 100 Chinese Multinational Corporations in 2020 list (in Chinese) published by the China Enterprise Directors Association (Ceda) that I came across recently. It shows that a whopping 70% of the multinational companies may need a domain upgrade to join the club of global players.

Here’s the result of my research.

Ranking Chinese English Domain
1 中国石油 CNPC CNPC.com.cn*
2 中信集团 Citic Group.citic
3 中国石化 Sinopec Sinopec.com
4 中国远洋海运集团 COSCO COSCOShipping.com*
5 腾讯 Tencent Tencent.com
6 中国海油 CNOOC CNOOC.com.cn*
7 中化集团 Sinochem Sinochem.com
8 中国化工集团 ChemChina ChemChina.com
9 华为 Huawei Huawei.com
10 国家电网 State Grid SGCC.com.cn*
11 联想 Legend LegendHoldings.com.cn*
12 中国交建 China Communications Construction CCCcLtd.cn*
13 中国铝业 Chalco Chalco.com.cn*
14 越秀集团 Yuexiu Yuexiu.com
15 中国建筑 China State Construction CSCEC.com*
16 中国五矿 China Minmetals MinMetals.com
17 吉利 Geely Geely.com
18 中国电建 Power China PowerChina.cn*
19 中广核 CGN CGNpc.com.cn*
20 兵器工业集团 Norinco NorincoGroup.com.cn*
21 潍柴 Weichai Weichai.com
22 美的 Midea Midea.com
23 海尔 Haier Haier.com
24 洛阳钼业 China Molybdenum ChinaMoly.com
25 万洲国际 WH Group WH-Group.com*
26 国家电投 SPIC SPIC.com.cn*
27 中国华能 Huaneng CHNG.com.cn*
28 中粮集团 COFCO COFCO.com
29 中国能建 China Energy Engineering Corporation ceec.net.cn*
30 绿地 Greenland Greenlandsc.com*
31 光明食品 Bright Food BrightFood.com
32 兖矿集团 Yankuang YKJT.com*
33 首创集团 Beijing Capital Group BJcapital.com*
34 苏宁 Suning Suning.com
35 河钢 HBIS Hbisco.com*
36 中国铁建 CRCC CRCC.cn*
37 沙钢 Shagang Sha-Steel.com*
38 中国中铁 CREC CRECG.com*
39 中国有色集团 CNMC CNMC.com.cn*
40 紫金 Zijin Mining ZijinMining.com*
41 中国移动 China Mobile ChinaMobile.com
42 TCL TCL TCL.com
43 中国宝武 Baowu BaowuGroup.com*
44 华电 CHD CHD.com.cn*
45 云投 YIG cnYIG.com*
46 海信 HiSense HiSense.com
47 三一 Sany SanyGroup.com*
48 中国电子 CEC CEC.com.cn*
49 上汽集团 SAIC Motor SAICMotor.com*
50 恒逸 Hengyi Hengyi.com
51 中兴 ZTE ZTEHoldings.com*
52 如意 Ruyi ChinaRuyi.com*
53 中国南方电网 CSG CSG.cn*
54 中集 China International Marine Containers CIMC.com
55 国机 Sinomach Sinomach.com.cn*
56 金川集团 Jinchuan jnmc.com*
57 青山 Tsingshan tssgroup.com.cn*
58 首钢 Shougang Shougang.com.cn*
59 上海电气 Shanghai Electric Shanghai-Electric.com*
60 华夏幸福 China Fortune Land CFLdcn.com*
61 国投 SDIC SDIC.com.cn*
62 万向 Wanxiang Wanxiang.com
63 东航 China Eastern Airlines CEair.com*
64 云南能投 YEIG cnYEIG.com*
65 中国建材 CNBM CNBMltd.com*
66 中国中车 CRRC CRRCgc.cc*
67 北京电控 Beijing Electronic Holding Co BEHC.com.cn*
68 华发 Huafa cnHuafag.com*
69 中国化学 China National Chemical Engineering CNCEc.com.cn*
70 中国联通 China Unicom ChinaUnicom.com
71 金风 Goldwind Goldwind.com
72 协鑫 GCL GCL-power.com*
73 首农 CAG bjCAG.com*
74 新华联 MacroLink MacroLink.com.cn*
75 青岛城市建设 Qingdao City Development Group QDCT.cn*
76 青建 CNQC CNQC.com
77 魏桥 Weiqiao WeiqiaoCY.com*
78 鞍钢 Ansteel AnsteelGroup.com*
79 北京建工 BCEG BCEGc.com*
80 浙江能源 Zhejiang Energy Group ZJenergy.com.cn*
81 中国电信 China Telecom ChinaTelecom-h.com*
82 新希望 New Hope NewHopeGroup.com*
83 广晟 Guangdong Rising Assets Management gdrising.com.cn*
84 铜陵有色 Tong Ling You Se TLYS.cn*
85 长电 JCET JCETglobal.com*
86 复星 Fosun Fosun.com
87 万华 Wanhua WHchem.com*
88 白银有色 BNMC bynmc.com*
89 中国信科 CICT CICT.com
90 大唐国际 Datang cdt-zbkg.com*
91 东方国际 Orient International Holding OIH.com.cn*
92 海亮 Hailiang Hailiang.com
93 北控 Beijing Enterprises Group BEGCL.com*
94 云南建投 YCIH ynjstzkg.com*
95 雅戈尔 Youngor Youngor.com
96 海螺 Conch Conch.cn*
97 中国黄金 China National Gold Group Chinagoldgroup.com*
98 上海建工 Shanghai Construction Group SCG.com.cn*
99 通用技术 Genertec Genertec.com.cn*
100 徐工 XCMG XCMG.com

* indicates upgrade to a brand-matching .com is beneficial.

67% of the companies are already using .com, so a transition from .cn to .com is natural. For example, CNPC can upgrade from CNPC.com.cn to CNPC .com (parked).

Many companies still fail to understand the importance of brand matching. Instead, they add a prefix or suffice to their brand when selecting a domain. Some examples are Ruyi operating from ChinaRuyi.com and JCET from JCETglobal.com. Ruyi .com (does not resolve) and JCET .com (for sale) would be the desired upgrades.

Sometimes, brand-matching may not be obvious. Look at COSCO Shipping. You may think COSCOShipping.com is brand-matching. However, the company is actually referred to as “COSCO” so COSCO .com would be better. Similar examples are AnsteelGroup.com (Ansteel) and SAICmotor.com (SAIC).

The good news for investors from the west is that you don’t have to own Pinyin domains in order to sell to China. 36% of the companies use English-based domains and only 8% use Pinyin domains. Examples of English-based brands are HiSense, Legend, and Goldwind.

So, you may want to study the list and see if you own any domains which just happen to lie in the upgrade path of some of the companies. Domains that can serve as upgrades are very valuable.

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