As more organizations are moving towards cloud adoption, Google has announced a hike in the prices of its cloud services. According to Google, the new announcement of hike in its infrastructure product and pricing structure will give customers more choices in how they pay, for what they use alongside new, flexible SKUs with new product options and capabilities. Google also claims that the new changes are designed to help ensure better product fit for the customers’ use cases across a wider array of workloads. The pricing structure is also designed to align better with how other leading cloud providers are charging for similar products, which according to Google will help customers easily compare services between leading cloud providers. “Some of these changes will provide new, lower-cost options and features for Google Cloud products. Other changes will raise prices on certain products. Ultimately, our goal is to provide more flexible pricing models and options for how customers are using our cloud services”, said Sachin Gupta, Vice President and GM, Google Cloud Infrastructure via his blog post. The increased prices will be effective from 1 October 2022. Price changes in Google Cloud services Always free usage limits will see a raise. The ‘Always free internet’ will egress from 1GB per month to 100GB per month. Nearline Storage pricing in multi-regions will increase from USD0.010 per GB per month to USD0.015 per GB per month and Coldline Storage in the Asia multi-region will increase from USD0.00700 per GB per month to USD0.00875 per GB per month. Archive Storage pricing will decrease from USD0.0040 per GB per month to USD0.0024 per GB per month in the US and EU multi-regions and USD0.0030 per GB per month in the Asia multi-region. Standard storage, Nearline storage and Coldline storage pricing in the dual regions will increase, whereas the Archive storage pricing will decrease by 44% in nam4 and eur4 dual-regions and by 13.8% in the asia1 dual-region. Coldline Storage Class A and Class B prices are set to double for per 10000 operations. Coldline Storage Class A operations pricing in multi-regions and dual-regions will increase by 4 times from the original USD0.10 per 10,000 operations. All other storage classes for Class A will see the prices increasing by 2 times for operations pricing in multi-regions and dual-regions. Data replication will not be free anymore. Default replication pricing will be USD0.02per GB in the us, nam4, eu, and eur4 and USD0.08 per GB in the asia, and asia1 locations. There will be an increase in regional and multi-regional standard snapshot storage pricing. A low-cost archive snapshot capability in the second half of 2022. Networking prices will be introduced for creating or restoring multi-regional snapshots. Summary There will be changes in the cloud Storage pricing for data mobility, including replication of data written, dual- or multi-region storage bucket, and inter-region data access. A new lower-cost archive snapshot option will be introduced for Persistent Disk (PD), so that compliance/archiving use cases are charged less than compute-intensive DevOps workloads. There will be new outbound data processing pricing for Cloud Load Balancing, in line with other leading cloud providers. New pricing will be introduced for Network Topology, which will include Performance Dashboard within Network Intelligence Center at no additional charge. Google has expanded to 29 cloud regions and upgraded its Cloud Storage to offer more flexibility for supporting customers’ enterprise and analytics workload. Depending on the customer use cases and usage some customers may see an increase or decrease in their bills. Google Cloud services will have new options to align better with customer usage and help decrease their bills. Also read: Google’s G Suite legacy free edition is no longer free. What should you do now?

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