“Domain Name” is a pay-to-play search term on Google

Just about everything above-the-fold is ads.

For all of Google’s talk about how website owners need to provide good content above the fold, not just ads, Google.com has become a bunch of ads. Today I was searching for “domain name” (no quotes) and this is what I saw above the fold:

There are four ads on top. The only organic content is from Wikipedia. It’s no wonder that registrars (including Google itself) are paying to advertise for the term.

As for rankings, here’s what I currently see on the first page of results (I was not logged in to Google when searching):

1. Name.com
2. Domain.com
3. Wikipedia
4. Network Solutions
5. Google Domains
6. BlueHost
7. Verisign
8. Namecheap
9. GoDaddy

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