Back in November Swetha sold Alliance.xyz for $50,000. This was a new name for Defi Alliance that operated (still has the same site) on DefiAlliance.co.

As with most large .xyz end user purchases the buyer is in the Web3 space.

They wrote a couple weeks back:

Announcing Alliance DAO, the world’s first digital startup nation, to accelerate the best Web3 startups

Today, DeFi Alliance is leading Web3 startup accelerator.
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We’ve built and grown a world-class support network of founders, protocols, venture investors, subject matter experts and other service providers who collectively support DeFi Alliance’s startup cohorts.

What We’ve Accomplished

• We’ve accelerated more than 90 startups including 15% of the top 100 DeFi projects by market capitalization. These include 0x, Alpha Finance, dYdX, Kyber, Olympus DAO, Paraswap, Ribbon Finance, Sushiswap, Synthetix, Zerion, and many others
• Our admission rate has been well below 5% with application numbers increasing significantly each cohort.
• Our NPS score across our 3 most recent cohorts has been 75 or higher, averaging 80 (this is considered “world class”).
• Though we began by accelerating DeFi startups, we recently completed a Web3 games cohort and have now expanded to cover all of Web3.
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Vision

But we believe we can do more. To grow Web3 to one billion users will take an even bigger effort.

This is why DeFi Alliance and hundreds of other top builders are coming together to form Alliance, the world’s first digital startup nation, to accelerate the best Web3 startups.

Our digital startup nation will take form as a DAO (i.e., a decentralized autonomous organization). It will be a virtual place where startups happen:

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