When I inquire about buying a domain name, I do so through my Embrace.com email address. The recipient of my email may have never heard of Embrace.com before, but I believe there is some level of authority and trust with the Embrace.com brand name. Establishing trust is important to getting a deal done. I think emailing from my @embrace.com email is much better than from my @gmail.com email address.

In my standard purchase inquiry email, I include several pieces of information to further establish trust with the recipient. The information is passively included in my signature, and I think it helps to give background about me and show that I am a credible buyer should a deal be made. The information I include in my signature:

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• Full name
• Website
• Email
• Phone number
• LinkedIn link

It is obvious why I include my full name. Someone can Google my name and see that I am active in the domain name business. I think Embrace.com looks trustworthy and shows that Embrace.com is a fully established brand. My phone number is included in the event someone wants to chat about a sale on the phone. I don’t love phone calls, but I won’t shy away from them either. My LinkedIn bio link not only shows that I am a real person, but it is also a way to track if someone is looking for more information about me.

These days, I am pretty much only inquiring about good one word .com domain names. Occasionally, I will email someone about a 2 word .com but my focus is still on the gems. In my opinion, the two most important aspects of getting an acquisition deal done are the offer/valuation and trustworthiness.

I think it is beneficial to have a professional signature that can help create an initial level of trust. If my offer is in the right ballpark, this can make the difference between being ignored and getting a reply.