Newfold Digital acquires WordPress SEO plugin Yoast

Web presence company adds SEO capabilities and 12 million users.

Logo for Yoast has a green y and purpole oast

Newfold Digital, the company that owns Network Solutions, Register.com, BlueHost, Domain.com and other web presence brands, has acquired Yoast.

Yoast makes the de facto search engine optimization plugin for WordPress sites. It’s installed on 12 million WordPress sites.

The acquisition gives Newfold new capabilities in SEO and social media. It also gives it a direct connection to 12 million website owners who might be interested in purchasing its other products.

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Private equity company Clearlake Capital took Endurance International Group private this year and then acquired Web.com.  Siris Capital, which owned Web, rolled its equity into the new entity. The company renamed itself Newfold Digital.

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