It’s a significant upgrade from its original name.

If you’re going to make a mark in the competitive recruitment industry, how do you stand out? For one Montreal-based startup, standing out meant acquiring one of the best recruitment-related domain names possible.

Originally founded as Neuvoo in 2011, the company aggregates job openings from dozens of countries, containing ads posted directly and from third-party sources. This mix of direct and third-party postings proved to be a steady income producer.

By 2019, Neuvoo exceeded $75 million in annual revenue. In the same year, it attracted investment from Caisse de dépôt et placement du Québec, which bought a minority stake in the business for $53 million.

That investment looks to have come at a critical time for Neuvoo, as three months later, the company rebranded from Neuvoo to Talent.com. The company reportedly spent $1.3 million buying the domain, although that figure hasn’t been independently confirmed.

With $75 million in annual revenue, a global presence, and now a new brand name, Talent.com was primed to kick on, with ambitions of capturing more market share in the US.

At the time of the rebrand, co-founder Maxime Droux noted that under Talent.com, the team hoped the name would “provide even more value and confidence for our candidates and clients to utilize our platform.”

Brand trust and confidence are what many founders have cited as a reason to acquire an ultra-premium domain. In Talent.com’s case, the company was also moving away from a tricky name that didn’t pass the radio test.

As the rebrand was announced, Droux took to LinkedIn to note that “We all loved Neuvoo but won’t miss the pain of having to repeat and spell it 50 times each time we introduce the company to somebody.”

The rumored $1.3 million purchase of Talent.com allowed the company to build on one of the most memorable domains possible for a recruitment company.

The move to Talent.com certainly has helped the company realize some ambitious plans. Recently, Talent.com ranked 25th in the Financial Times’ list of fastest-growing companies in the Americas for 2021, with an absolute growth rate of 2,114%.

Now, Talent.com has announced a $120 million Series B funding round to help the company grow internationally.

The $1.3 million fee paid for Talent.com is starting to look insignificant compared with the value it has helped the company produce.

Post link: Talent.com raises $120 million after rebrand

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Original article: Talent.com raises $120 million after rebrand

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