So back at the end of 2019 I took a look at the most expensive names on BrandBucket. Interestingly not one of the names in that post are still on BrandBucket. You can take a look at those BrandBucket listings and their asking price at the time. Then again last

August I took a look at the most expensive names.

One thing that continues to hold true is that 3L.coms dominate the high price list. Last year was the highest price name at $960,000. It’s still listed, but there are now five names priced higher. Including 3 three letter .coms. is the highest priced name at $1.8m, followed by at $1,545,000 and at $1.2m. is no longer for sale and does not resolve. the long running comedy/humor website that closed up shop in 2018 lowered it’s priced by $11K from last year, $679,800, an odd number.

Some not familiar with BrandBucket will ask why would you pay 30% to BrandBucket for a name that will get a ton of offers? There are different tiers for the premium names.

These are major names and I don’t think most would give exclusivity to one brandable marketplace. These names cannot be on Afternic or DAN or GoDaddyBrandBucket does have a partnership with Sedo so there is added exposure allowed there.


These would all be 15% commission unless they got a better deal.

  • 30% for names below $10,000 USD
  • 25% for names between $10,000 USD and $50,000 USD
  • 20% for names between $50,000 USD and $100,000 USD
  • 15% for names above $100,000 USD

So you get a better rate than you would at Afternic.

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Original article: The most expensive names listed on BrandBucket May 2022

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