According to the Entertainment Software Association, 60 percent of Americans play video games daily. In Canada, new research conducted by NPD Group for the Entertainment Software Association of Canada identified 23 million Canadians – a whopping two-thirds of the population – as gamers. The 2018 global games market was projected at $134.9B, driven by 2.3 billion gamers worldwide.
In North America, mobile gaming is the primary driver. Pokemon Go, Candy Crush Saga, Fortnite and Slotomania, among many others, engage 210.9 million people, a five percent increase over 2017, according to Deconstructing Mobile & Tablet Gaming 2019, the latest report from Electronic Entertainment Design and Research (EEDAR). Today, mobile gamers make up the largest segment of the gaming market.
With participation in the billions, every investor along the international gaming continuum has the same worse-case scenario: lag time. It might not be the first thing gamers think about, but the fact is that game play is only as good as its data center.
To read the full article please click here.