Buy now landers and domain listing feature help Domains business grow.

GoDaddy (NYSE: GDDY) reported second-quarter earnings after the market closed today.

Overall, year-over-year revenue was up 15.5% to $931.3. Bookings jumped 12.7% to $1.0548 billion.

The domain name business grew 18.2% to $436.7 million.

GoDaddy credited its new “List for Sale” functionality and domain search improvements for strong Domains revenue growth in the first half of the year. The listing feature has unlocked latent aftermarket inventory owned by non-investors.

CEO Aman Bhutani said other improvements are also driving growth in the domains business:

In Q2, we launched ‘Buy-It-Now’ landing pages for domain investors to sell premium domains faster and more efficiently. And customers have reacted
positively to it. One major domain investor moved approximately 50 thousand domains to GoDaddy’s platform, and the improvement in their sales was so
immediate that they decided to move over their portfolio of ccTLDs as well.

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Original article: Domains revenue jumps 18.2% at GoDaddy

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