Earlier this year, Vito announced that he had sold FuckYouPayMe.com for $4,500 via the Dan.com platform. I wrote about the sale of the domain name because I thought Vito’s reply in the negotiation was great.

It looks like a startup has launched with the “unprintable” brand name, Fuck You Pay Me, according to an article in the New York Times today:

This is what the buyers did with the domain:https://t.co/PL3v86Up8u

— Confidential Help .com (@ConfidentialHlp) August 2, 2021

According to the article, Fuck You Pay Me “functions as a kind of Glassdoor for influencers, where creators can leave reviews of brands they have worked with, share ad rates, and give and get other crucial information for negotiating sponsored content deals.” It’s a clever brand name that is catchy and eye-catching.

Not only did Vito’s reply deserve a highlight, but this sale also shows that a domain name like this can be used by a brand looking to grab attention.