, a cloud gaming startup from Tel Aviv, Israel, started its operations in stealth mode early 2017. The company managed to create their market-ready cloud gaming technology, called Shift, for zero visible latency results. For its hosting infrastructure and European network reach, Simplay turned to Netherlands-based IaaS hosting provider NovoServe who helped them with their hosting engineering R&D efforts. sat down with CEO Gil Tov-ly to talk about their hosting-related challenges as a…

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